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Endorsements, Hypothetical Performance Lead to RIA’s Marketing Rule Violations

by | Feb 13, 2025 | Advertising, Chief Compliance Officer, Compliance Violations, Conflicts of Interest, Deceit, Deficiencies, Disclosure, Division of Enforcement, Endorsement, Hypothetical Performance, Investment Adviser Representative, Marketing Rule, policies and procedures, Promoter, Social Media, Violations, Website

On November 1, 2024, the SEC settled charges against a Registered Investment Adviser (RIA) in New York City. The RIA distributed advertisements using its public website, social media and email that contained endorsements from several professional athletes. Those...